Think outside the ordinary. You never know where you might go – Dominic Wilcox
I had a fantastic time at KIKK 2018 festival this year. This is the first time I randomly met soooo many awesome people and had some very interesting conversations. Here are some of my personal sketchnotes of a few of the talks I attended. My personal take away from all the talks was the importance of observing the mundane to discover deep meaning about ourselves and our surroundings. And oh… analog will never go out of fashion 🙂
With their short durations, straight-to-the-point message and engaging visuals, explainer videos are one of the most effective ways to attract your audience attention. Apart from boosting brand awareness, this compact marketing tool is fantastic at educating your audience about the how, what and why of your service/product.
Making sure we keep the video content digestible and not get carried away with the finer details can be a challenging task. This is why I came up with five questions to consider when drafting your script for an explainer video. By script, I mean the narration or voice-over of your video.
How good is your script at grabbing audience attention?
If you haven’t grabbed your audience’s attention within the first 10 seconds you’ve probably lost them before you even started. We’ve all seen those TV ads where the first opening sequence is so mysterious and strange that it keeps us guessing throughout. The big reveal comes at the end but usually leaves us disappointed. Viewers don’t want to wait until the end of your video for the punchline. The first opening sentence of your script is the most important part of the script. Get to the point. Write that hook.
I created a hand-crafted explainer video out of sticky-notes. Let me explain.
I was approached by Lucas and Marie-Amelie who were on the organisation team for the upcoming Startup Weekend ‘Changemakers’ edition (2015). Apart from the need to develop visuals to promote the event, they also wanted to create a promotional video out of sticky-notes.
I’d like to walk you through my process:
script
storyboard
inspiration
set design
filming
editing
Before we dive into it, check out the end result below.
Last week I received a request from someone wanting to connect on LinkedIn. His face didn’t look familiar. I accepted. Always happy to expand my online network.
I always send a welcome note.
“Hi there, thanks for connecting”.
“Would you be interested to work together?” he asks.
I check his profile again.
He’s based in South America working for an international organisation.
At the annual KIKK Festival that took place in Namur last weekend, I entered a large shoe box that was standing outside the festival entrance. “A Mile in My Shoes” was written across the side. Not much to see inside except for the large shelf at the back of the room filled with shoe boxes. A warm welcome from a young man who asked for my shoe size.
I asked him,
“What’s this art project about?”
“You put on the shoes of someone and listen to their story.” he replied with a warm smile.
How good is your script at grabbing audience attention?
