With their short durations, straight-to-the-point message and engaging visuals, explainer videos are one of the most effective ways to attract your audience attention. Apart from boosting brand awareness, this compact marketing tool is fantastic at educating your audience about the how, what and why of your service/product.
Making sure we keep the video content digestible and not get carried away with the finer details can be a challenging task. This is why I came up with five questions to consider when drafting your script for an explainer video. By script, I mean the narration or voice-over of your video.
How good is your script at grabbing audience attention?
If you haven’t grabbed your audience’s attention within the first 10 seconds you’ve probably lost them before you even started. We’ve all seen those TV ads where the first opening sequence is so mysterious and strange that it keeps us guessing throughout. The big reveal comes at the end but usually leaves us disappointed. Viewers don’t want to wait until the end of your video for the punchline. The first opening sentence of your script is the most important part of the script. Get to the point. Write that hook.
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Christopher Malapitan 